Qatar Airways’ strict focus on developing its connectivity-driven hub strategy can be seen in this chart. The carrier’s efficiency suffered in 2014, when Doha’s new airport was opened, and in 2017, as a result of the blockade by other Gulf States. But connectivity, its key strategic focus, did not suffer.
The strategic demise of Airberlin is illuminated by this chart. The carrier started with a strong competitive position as a lowcost carrier, but diluted its strategic focus. At the same time, it started expanding capacity by investing heavily in new aircraft. The outcome of this mix was default.